Blue Ocean Strategy: by Cees den Teuling, DBA
The Blue Ocean Strategy challenges common knowledge on competing in today’s crowded market place. Based on a study of W. Chan Kim and Renee Mauborgne the strategy shows that lasting success comes from creating “blue oceans’: untapped new market spaces ripe from growth”. The topic is very actual for Russia and CIS economic environment in general: creating their very own Blue Oceans with new opportunities for growth and international collaboration is work in progress. The target audience consisted of small and medium-sized business representatives, marketing specialists, recent economy graduates.